In the late '60s and early' 70s, I was fortunate to be associated with the dental supplies industry and industry. During this time, both sides have experienced significant changes, and I have been fortunate to contribute to these changes, which will have a major impact on dental practice and how the industry should respond to the needs of dentists.
It was a time of "sitting down to four dentistry". Before that, the dentists practiced sitting with their patients, sitting in a barber's chair. Dental adjuvant therapy is unheard of, and dentists perform all the procedures alone. Although the dentist is a respected profession, but dentists have had to endure a lot of difficulties, mainly related to the position of health problems, they must stand on one side, most of their weight, balance and must distort their head and shoulders). At that time, dentists stood out among the crowd. A right-handed person's right shoulder is always significantly higher than his or her other shoulder. As a result, a large number of dentists' income is spent on massage therapy - if they can afford it.
The equipment used by dentists was rather old. Hand-held (or "bit" at the time) was connected to the motor by a belt, which was very slow compared to the pneumatic high-speed handle used today. The time it takes to remove dental materials and excessive heat accumulation, in large part of the pain, accounts for most of the patient's pain. Lack of modern anesthesia and methods are also the main causes of pain.
It's hard to imagine how those of us who have experienced this pain suffer. Due to the design of the equipment and the lack of effective practices, the low efficiency resulting from the lack of effective practices resulted in a relatively low income relative to the other healthcare sectors of the time. It's hard to believe that in the '60s and' 70s, many dentists were reluctant to adopt modern dental methods. Those who don't want to change are either forced to accept change or face challenges and keep their practices open.
The practice of dentistry today is much earlier than previous dentistry. The main purpose of dentistry is no longer "drilling" or "extraction". Beauty dentistry adds a new dimension to the lives and earnings of modern dentists. Because of the inestimable value of a beautiful smile, the patients get a great deal of benefit. People's lives have actually become better. I can prove it personally, because in many cases, my daughter, Dr. Kennedy townsend, enthusiastically Shared this message with me. For most people, going to the dentist for modern dental surgery is no longer a terrible experience, but it can be quite enjoyable - really!
Since the "four-handed dentistry", dental equipment manufacturers have made many improvements in their products. To a large extent, they responded to the demand for equipment to support the practice of modern dentistry. Unfortunately, those who are not in business. However, as some dentists are not willing to do modern dental surgery needed to change, some manufacturers are not willing to accept the more modern, more effective method, to distributors and potential customers to convey their message.
I am pleased to report that many manufacturers have greatly reduced the amount of paper they distribute, using paper only for specific purposes, such as tenders and presentation folders. However, literally thousands of tons of paper catalogs, brochures and leaflets are still in production, and most of them end up in overburdened dumps. This is a great waste of time, materials and precious trees, and the price is astronomical! The question to ask is why? Is it because they, like many people, are not willing to accept change? Can it be as basic as "the fear of loss is greater than the expectation of (or expectation) of earnings"? Or are those of us trying to change the status quo not sending our message to us? I suspect this is a combination of the two.
This article attempts to deliver a better message. The information is fairly simple - current technology can make manufacturers' information better or better in electronic format, rather than obsolete paper methods, and cost much less!
So what do manufacturers and suppliers who haven't done need to do to change the way they deliver information?
First of all, they must accept a simple and proven facts, when in a huge cost, they create paper documents, box, and send it to their dealers, they have no way to know whether all of the pieces, participate in the sales of their products, and most of the time it is not! Usually, when parts of it are done, the rest of it is thrown away.
