Interesting question. In this regard, dental equipment marketing lags behind that of many other industries. I still see many of the same companies (and retailers) in those meetings I saw more than 30 years ago.
I don't think the sales of the direct (espweb) will increase. I know that I am directly ordering from some suppliers and small equipment companies (some of them, of course, as importers and brand names). Parker was a pioneer in this -- I don't know how much they made. I guess they'll contract out most of the equipment. I also ordered the supply of Ultradent and Pentron.
Large devices seem a bit difficult, because dentists seem to like what they actually see and try to buy first.
